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HISTORY1983 Ciociola & Company was founded in New York City by Mel Ciociola, formerly one of the top worldwide creative directors for BBDO. 1984 Ciociola introduced the first successful variable life insurance product in America, driving new premium sales for Monarch Resources from $16 million to $1.6 billion in just four years…and changing the insurance industry forever. 1987 The agency positions and launches SanPellegrino, which was virtually unknown at the time. Over the next fiftteen years, Ciociola helped that brand grow to become the premier bottled mineral water in America. Our familiar award-winning radio campaign continues to drive sales for Sanpellegrino (and parent Nestle) today. 1989 As the result of an influx of new clients, including Hush Puppies, Movado and Chrysler, the agency moves from 57th Street & 7th Avenue and expands to a full floor of offices on Park Avenue South. 1991-92 Ciociola experiments with offices in Philadelphia by taking the Penthouse floor of 1776 Benjamin Franklin Parkway. Over the next couple of years, the agency lands several important Philly accounts, including SAP America, Boyds and The Rittenhouse Hotel. 1994 Digital chooses Ciociola over 5 multi-national agencies to be the lead strategic & creative agency for their Global Corporate Branding and Advertising campaign. The integrated award-winning worldwide campaign helps fuel Digital’s return to profitability after more than 10 consecutive quarters of negative results. 1995 The New Jersey Devils of the National Hockey League name Ciociola to handle advertising for the balance of their strike-shortened season. Despite only a slightly above .500 winning percentage during the regular season, the Devils post a 50% increase in per-game attendance…and score their first Stanley Cup Championship! After announcing that the team would not be moving to Nashville after all, the New York Times reports that this is "the first time that the Devils have been effectively marketed". 1996 Fortis, a brand name given to the combined American holdings of two major European financial services corporations, is branded and launched by Ciociola. Without further acquisitions, Fortis reports double-digit growth in revenues, return on equity and net profits. Yankalovic Research reports that the awareness growth for Fortis beats all corporations previously tested. 1997 Business Week Magazine names Ciociola’s branding work for Fortis and Digital as two of "The Top 12 Corporate Advertising Campaigns Of The Year". This is the 5th and 6th time that Ciociola has been given this honor on the pages of Business Week – for 3 different clients! 1998 Eidos launches its Olympic Soccer video game using Ciociola. Despite a very small ad budget, the striking result was a Top 10 Video Game with the agency’s first foray into this hotly competitive category. 1999 Hasbro taps into Ciociola for a strategic and creative Corporate Branding project that results in putting a new Hasbro logo on all of their sub-brands around the world. Now all games and toys from Milton Bradley, Parker Brothers, Playskool and Kenner carry the Hasbro name, which symbolizes quality across all product lines and heightens awareness of the parent. Adecco Corporation, the world’s largest personnel firm, acquires Olsten and spins off Olsten Heath Services. Within 3 months of the announcement, Ciociola creates the Gentiva Health Services brand – complete with name, logo, positioning and advertising campaign. After one year in existence, Gentiva’s IPO price rose almost 500% and they held the number one position among home health care providers in America. 2000 Based on our extensive, successful track record in financial services, AXA/Equitable awards a major strategic and branding assignment to Ciociola. Within a year after launch, Income Manager rises to become one of the top 5 variable annuity products in America. 2001 Church & Dwight selects Ciociola to rebrand/repackage their entire line of Arm & Hammer toothpastes and chewing gums. The agency creates an unmistakable family packaging look for literally scores of SKU’s, linking the brands together and creating far more shelf impact in the oral care isle. Ciociola also brands, names, positions and packages the Ultramax Deodorant line for Arm & Hammer. 2002 Ciociola shifts the agency from a full floor of offices in Midtown Manhattan to operating in a virtual paradigm. The substantial reduction in bricks & mortar overhead results in a tremendous gain for Ciociola clients. The agency is able to dramatically increase profit margins with more competitive pricing, while still providing the same high-quality work to clients. Golden Retirement, Church & Dwight, Nestle, Senior Home Care and the Hain-Celestial Group are a few of the clients who reap the benefits. 2004 Returning to a bricks & mortar environment, Mel Ciociola shifts the agency’s headquarters to his home town of Philadelphia. You can reach us today at TEL: 215.887.5999 • FAX: 215.376.0496 TOP |
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